CAPTURING AND NURTURING YOUR PERSONAL BRAND - AN INTRODUCTION 



An effective, well-considered and consistent personal brand brings a whole array of benefits for professionals.


This thought-provoking workshop will equip you with the tools you need to take control of how you portray yourself and introduce strategies to influence how others see you, managing the most important brand there is - your own.


We employ an approach taken in brand management and combine it with the best of product innovation to introduce you to a number of concepts and exercises that get to the heart of your personal brand. You will take the first steps to creating your own authentic brand statement and explore ongoing brand management.


We'll help you consider the following:


  • What's really important to you?

  • Does the way you portray yourself reflect who you really are or who you want to be?

  • How does the way you work help achieve your professional goals?

  • What are your greatest assets but similarly what could be holding you back?

  • Can you tell the story of you? 


By the end of the session you will have:


  • Your own clear & authentic personal brand statement

  • The 'how' and 'why' of your personal brand 

  • Completed your own personal brand audit 

  • An introduction to concepts and frameworks to allow ongoing personal brand development

  • Your action plan to continue to invest in yourself. 

 

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